CREATIVE CAMPAIGNS
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Social media has become the #1 place to go for information. So much of that information is context-less sports drills and examples that leave players unsure how to apply it safely or accurately. My mission is to use social media to provide the where, what, when, why and how as they learn new things and grow as athletes.
Girls who play sports become women who LEAD and only 4% of media shows women's athletics. So we teamed up Playa Mode - a clothing company founded to create conversation around female sports - with ESPN to help create opportunities for girls and their parents to watch and learn from the best. You can't be what you can't see/
Full Interactive Campaign designed to create cultural experiences for people without having to travel far from home while also helping local restaurants in the midst of
the pandemic economy.
Most people only know Sleeping Bear Dunes for its awesome sand dunes. This interactive educational program was created to engage families staying in the campgrounds about the history of Sleeping Bear Dunes National Lakeshore in a creative way.