IT'S UP TO YOU!

PRINT CAMPAIGN

Poster Series inspired by
Famous Propaganda Poster Designs

PROBLEM TO SOLVE:

Everyone is aware of climate change & the issues it brings, but not everyone is willing to make a lifestyle change to make a difference.

INSIGHT:

Burt's Bees does so much for the environment; they're responsibly sourced, carbon neutral, & donate more than $2 million a year to repair the earth.

IDEA:

You can make a difference by simply buying Burt's Bees.

headline:

It's Up To You

body copy:

Burt's Bees is responsibly sourced, carbon neutral, & donate over $2 million a year to repair the earth. Joining the hive is step one to making a difference. Care for the earth. Care for the future. It's up to you.

tagline:

Join the Hive.

Print Layouts created for both
Magazines and Bus Stops

3. Uncle Sam reference

1. Smoky the Bear reference

2. Rosie the Riveter reference