PROBLEM TO SOLVE:

Most people only know Sleeping Bear Dunes

for the Dune Climb and sand.

INSIGHT:

Families on vacations like sending post cards & people retain information better if they write it down.

IDEA:

Create a program that touches on 3 aspects of the park's history and use coloring book style post cards to give the campers something tangible to takeaway from the program.

Everyone knows sleeping bear dunes is
sandy and beautiful.

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"When you think of Sleeping Bear Dunes is your first thought SAND?"

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YES

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"After you travel do you tell people about your experience?"

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YES

So... we need to show them that there's MORE THAN just SAND... while finding a way to SPREAD THE WORD.

Kids Coloring Post Cards

Proud of what they learned!

Girl showing her post card of what she learned

Kids Coloring Post Cards

1/3

program details:
It began with a presentation, going through the history using graphics, engaging questions for the audience, and moments for kids to participate.

After the presentation there were 3 different post card designs (seen below) that the kids had the opportunity to color in. While they colored I would walk around and talk with the families and help kids pick a fact from the program to write on their post card to send to a loved one at home and share what they learned.

Duration: 1 hour
Frequency: 1-2x a week for all summer
Audience Size: 40-75 campers present for presentation.

MORE THAN SAND

INTERACTIVE OUTDOOR EDUCATION PROGRAM

Anchor 1

Everyone knows sleeping bear dunes is sandy and beautiful.