top of page
LOGO.png
PS_Logo_-_BLK_284x.webp

PROBLEM TO SOLVE: 

There is a lack of representation of female sports in the media. 

​

INSIGHT:

You can't be what you can't see. 

​

Girls who play sports get involved through family encouragement, primarily dads.

​

IDEA:

We are going to partner Playa Society with ESPN to create a digital campaign exposing girls and girl dads to female sports.

playamode_ideaboard_18.24.jpg

playa mode

Digital Campaign

printme_playamode_research_board.jpg
Anchor 1
bottom of page